Probable Niche

We've identified the niche as strategic communications.

strategic communications

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as strategic communications.

communications, strategic, public, relations, home, public relations, public affairs, media, group, services, marketing, clients, social media, new york, affairs, strategic communication, service public, news, investor relations, government's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 13:41 UTC on January 17, 2013. The source was comprised of 12019 characters, of which 10633 are code, leaving an organic character count of 1386. The total word count on the home page is 218. We filtered out 6 numbers, 55 common words, and 6 words shorter than three characters in length, leaving an impact word count of 123. The size of the lexicon (number of unique words) is only 93. We extracted eighteen top keywords, leaving 19.35% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
strategic communications48.69%
clark strategic 48.69%
management consulting24.34%
harvard business24.34%
dorie clark 24.34%
business review24.34%
branding amp24.34%
yale university12.17%
white papers12.17%
speaking engagements12.17%
review press12.17%
regular contributor12.17%
pre order12.17%
outreach campaigns12.17%
new clients12.17%
marketing strategy12.17%
industry leaders12.17%
increase sales12.17%
including google12.17%
helps businesses12.17%
ford foundation12.17%
follow ceo 12.17%
email newsletter12.17%
documentary film12.17%
digital loom12.17%
communications learn 12.17%
communications helps12.17%
clients including12.17%
ceo dorie 12.17%
businesses increase12.17%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. clark
  2. dorie
  3. dorie clark


Source Character Count 12019
Code Character Count 10633
Organic Character Count 1386
Filtered Numbers 6
Filtered Words (Common) 55
Filtered Words (Short) 6
Total Word Count 218
Impact Paragraph Count 285
Impact Word Count 123
Impact Lexicon Size 93


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